Brand Standards

BRAND GUIDE

Colors, type, logo, and voice — the full BrandedBikers visual system.

Identity

LOGO & LOCKUP

BRANDEDBIKERS YOUR BRAND. THEIR BACKS. EVERYWHERE THAT MATTERS.

Primary — Dark background

BRANDEDBIKERS YOUR BRAND. THEIR BACKS. EVERYWHERE THAT MATTERS.

Reversed — Light background

Use on dark backgrounds wherever possible

Maintain minimum clear space equal to the logo height around all sides

Scale proportionally — never stretch or distort

Do not recolor the logo outside of approved palette

Do not place on busy or low-contrast backgrounds

Do not add drop shadows, outlines, or effects

Visual Identity

COLOR PALETTE

#2A2A2A

Background --bg

#0A0A0A

Deep Black --bg-dark

#1A1A1A

Card Surface --bg-card

#D4633A

Ember Orange --accent

#E8DCC4

Parchment --text

#A89B8F

Muted Tan --text-muted

#4A4540

Border Ash --border

#6B6B6B

Dim Gray --border-dim

#FFFFFF

White --white

The Ember Orange (#D4633A) is the primary brand accent. Use it for CTAs, key headings, borders, and interactive states. All other colors are supporting neutrals — never use a bright accent that competes with orange.

Type System

TYPOGRAPHY

BEBAS NEUE

Bebas Neue Display / Headings / Labels

All caps, high impact. Used for every headline, section label, CTA, and navigation element. Never set in mixed or lowercase. Available on Google Fonts.

Hero72–96px

H142–52px

H226–36px

H3 / Nav14–22px

Label11px / 3px tracking

Libre Baskerville — Body copy that reads clean at small sizes, with the texture of print media. Designed for readability at length.

Libre Baskerville Body / Paragraph / Long-form

Serif, humanist. Used for all body copy, descriptions, legal text, and longer reads. Weights: Regular (400), Bold (700), Italic (400i). Available on Google Fonts.

Body14–16px / 1.7 lh

Small12–13.5px

Micro11px

Communication

VOICE & TONE

DIRECT

No filler. No fluff. Say what you mean and move on. The riding community respects people who get to the point.

"Riders ride. Brands get seen. That's it."

Don't

"We are dedicated to providing innovative solutions that leverage authentic community engagement."

REAL

Never corporate, never forced. Write like someone who actually rides. Authenticity is the whole product — the writing should match.

"If you're on the bike, the brand is on your back."

Don't

"Our riders serve as brand ambassadors who facilitate organic consumer touchpoints."

CONFIDENT

We're not selling softly. We know what we do works and we say so. No hedging, no qualifiers, no "may potentially help."

"We check. We verify. Don't test it."

Don't

"We aim to provide what we hope will be useful campaign verification services."

GROUNDED

Speak with earned authority. No hype, no manufactured excitement. The culture doesn't respond to manufactured cool.

"Real riders. Real events. Real impact."

Don't

"EPIC brand exposure at INCREDIBLE events with AMAZING riders!!!"

Brand assets or usage questions? Reach out before publishing.